10 days before the iPhone 4s went on sale, ex bin man Rob Shoesmith set up camp outside an Apple store in London.
He couldn't spend any money whilst in line and had to rely on donations. This wasn't just a crazy experiment and it wasn't all about acquiring the latest shiny iPhone!
Re-live his inspiring adventure and see how he picked himself up from rock bottom, beating depression and anxiety attacks along the way.
Detailing Rob's journey from immature student to marketing and PR exec, via call centres and emptying dustbins, this is a real life account of a young man's struggle for success and how the world of iPhone apps transformed his life!